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Startup of the Day: Price Control — a SaaS platform for transforming the online marketplace into a controlled system

Ukrainian company Price Control offers an innovative solution for controlling prices in online trading

Price Control is a Ukrainian company that develops a SaaS platform for price monitoring and management. Its solution helps manufacturers and suppliers protect their pricing reputation in the online market.

The company Price Control, founded by Serhiy and Kostiantyn Kokoilyn, offers manufacturers and importers control over the pricing strategy of their products through automated monitoring and price management. The platform allows for automatic collection and analysis of pricing data from marketplaces and online stores, enabling the identification of dumping, gray imports, and unauthorized sellers. Clients can receive detailed reports and analytical dashboards for timely decision-making.

The company also offers a unique monetization model based on a flexible subscription where clients only pay for the amount of relevant data. This allows for maintaining investment profitability for all participants in the process. The idea of creating such a startup arose from personal experience in distribution and e-commerce, when the founders noticed that manufacturers often do not have access to the full picture of their prices on the internet.

Price Control has been successfully operating in the market since 2025, cooperating with 120 clients from Ukraine, Moldova, Hungary, and Bulgaria. 80% of their clients are manufacturers or suppliers for whom price control is critical. The startup has already achieved a high level of stability with an STA metric of 99.5%, ensuring continuous availability and accuracy of data.

Thanks to unique solutions, such as proprietary parsers that adapt to each client’s specifications, and a full cycle of anti-dumping control, the company stands out among competitors. Among its main competitors in the Ukrainian market are 7-price and Pricer24, but the latter focus only on dynamic pricing, whereas Price Control offers a comprehensive approach to pricing discipline.

Demand for the company’s solutions is growing due to the development of e-commerce and significant risks for brands associated with dumping and gray imports. Price Control continues to develop without attracting external investments, relying on organic growth and reinvestment of profits.

Metric Value
Number of clients 120
Platform launch 2025
Platform STA stability 99.5%
Main markets Ukraine, Moldova, Hungary, Bulgaria
Subscription fee Per data volume

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