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OpenAI announced the introduction of a new feature in ChatGPT called “Shopping Research,” designed to automate product selection. The feature provides personalized advice based on user queries.
“Shopping Research” allows users to describe desired product features by sending simple queries such as: “Find the quietest battery vacuum for a small apartment” or “Help choose a gift for a four-year-old niece who loves drawing.” From now on, instead of browsing numerous websites themselves, ChatGPT will be able to ask clarifying questions, conduct deep internet searches, and consider data from previous conversations.
The result of using this feature is a personalized buyer’s guide with reviews of the best options, their key features, and up-to-date information from reliable retailers. The new feature is gradually becoming available on mobile devices and online for all registered ChatGPT users, including the free plan. During the holiday season, OpenAI has increased the usage limits of this feature for all plans.
For users, this innovation can significantly simplify the product selection process, providing more confidence in purchasing. It is expected that this will positively impact sales both on regular days and during traditional sales events such as Black Friday. Experts note that integrating such technology can encourage other companies to implement similar solutions.
| Feature | Description | Availability |
|---|---|---|
| Automated Search | Clarifying questions and deep internet search | Mobile devices, internet |
| Personalized Guides | Reviews of the best options | For all ChatGPT users |
| Extended Limits | Unlimited usage during the holiday period | All plans |
Recall that the shopping feature via ChatGPT was first introduced in April 2025 and allows transactions to be made not only by bank card but also through PayPal.
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