Apple has cut dozens of jobs in its sales division
Apple has reduced jobs in its sales division, seeking to optimize the process of offering products to institutional clients. This decision is an atypical step for the company.
The layoffs became known over the past few weeks and affected employees in various departments, including key account managers working with large corporations and government agencies. Staff working in briefing centers for meetings and product demonstrations were also cut. Bloomberg reports that employees whose positions were cut have the opportunity to look for other positions within Apple until January 20, 2026, after which they will be laid off with severance pay.
The company’s management explains the layoffs as part of efforts to optimize the workforce and eliminate duplicated responsibilities. However, some employees believe the real reason for the changes is an attempt to shift more of the sales to third-party intermediaries, thereby reducing salary expenses.
The layoffs affected even experienced managers who have been with Apple for 20 to 30 years, as well as teams collaborating with government agencies such as the US Department of Defense and Department of Justice.
The structural changes impact the company’s future strategy as they may alter the way it interacts with large clients. Analysts note that such measures could open up new opportunities for collaboration with third-party intermediaries but may also raise concerns among employees and partners.
