Sony presented AI Camera Assistant: sparked mixed reactions
The new AI Camera Assistant in the Xperia 1 VIII smartphone from Sony, presented on social media, elicited an unexpected reaction from users. Although the technology promises to improve photo quality, many responded sarcastically to the promotional examples of the system’s work.
Sony introduced the AI Camera Assistant, which is based on Xperia Intelligence. This technology analyzes shooting objects and weather conditions to suggest optimal settings for creating impressive photos. It allows adjusting color, exposure, bokeh effect, and lens.
Despite the ambitious promises of the developers, promotional samples from the Threads network, intended to demonstrate the capabilities of the new assistant, were met with some skepticism. Some users speculated that the demo photos might be a deliberate strategy to draw attention to the product. This led to the active spread of memes and ironic comments on social networks. In particular, some expressed doubts about the quality of images captured with the new assistant.
A similar reaction in the online community was previously observed in the case of NVIDIA’s DLSS 5 technology, which also faced criticism for altering the visual representation of scenes and character styles.
| Company | Technology | Community Reaction |
|---|---|---|
| Sony | AI Camera Assistant | Criticism and memes |
| NVIDIA | DLSS 5 | Controversial opinions |
