Ukrainian investment syndicate Toloka.vc has invested 186,000 pounds in the London-based electric bicycle rental service GIN e-bikes.
The investment is provided in the form of a two-year loan with an annual interest rate of 12%, secured by the company’s assets, including the electric bike fleet. The raised funds are planned to be used to purchase 160 new bikes and expand the PLUTO subscription model in London. The goal is to reach 100 active users within six months.
The PLUTO pilot project already has 37 active subscribers, with an average income of 158 pounds per month per bike. This is expected to generate an annual recurring income of 200,000 pounds. GIN e-bikes, founded in 2022, initially operated as a direct-to-consumer brand. The transition to a subscription model was made in 2024–2025, focusing on couriers and urban residents. After 12 months of rental, the bikes are planned to be sold on the secondary market.
In 2026, GIN e-bikes plans to raise up to 1 million pounds to increase the fleet to 1,000 bikes. Previously, Toloka.vc invested in the California-based company ALICE Technologies in November 2025, which was their eighth deal of the year.
| Company | Investment | Country | Goal |
|---|---|---|---|
| GIN e-bikes | 186,000 pounds | United Kingdom | Purchase of electric bicycles |
| ALICE Technologies | Unknown | USA | Technological development |
The co-founders of Toloka.vc are Oleksandr Kolb, Taras Kyrychenko, and Ihor Shoifot. Kolb is known for his work in the marketing field through the company Promodo, while Kyrychenko has experience in banking, particularly in Pravex-Bank and Oschadbank. Shoifot, a venture investor, has achieved success in Silicon Valley. The investment syndicate is aimed at supporting innovative startups in various industries.
