Sony may delay the release of PlayStation 6 due to a memory chip shortage caused by the rapid development of artificial intelligence. According to Bloomberg, the console’s release may not occur until 2028 or even 2029.
The decision to delay the release of PlayStation 6 significantly impacts Sony’s strategy for maintaining its audience in the market and ensuring a smooth transition between generations of gaming consoles. Semiconductor supply issues are not exclusive to Sony. The component shortage forces other major players like Nintendo to reconsider their plans. It is anticipated that Nintendo might increase the price of the next Switch 2 in 2026 due to rising production costs.
Nevertheless, total sales of the current Nintendo Switch model have exceeded 155 million units, indicating its popularity among consumers. The company’s valuation has more than tripled.
Experts in artificial intelligence point out that the impact of technologies on the hardware market will only grow. The significant increase in demand for computing power leads to a rise in prices for RAM and GPU. This is a global trend that, according to specialists, will shape market development in the coming years.
| Company | Plans/Changes | Impact |
|---|---|---|
| Sony | Delay of PlayStation 6 release to 2028-2029 | Change in audience retention strategy |
| Nintendo | Possible increase in Switch 2 price in 2026 | Compensation for rising production costs |




