Netflix will update its mobile app: adaptation to the vertical video market
Netflix plans a major update to its mobile app by 2026, focusing on vertical videos and new media formats.
During the quarterly report for 2025, it was revealed that Netflix plans to change the interface for content interaction. The main feature will be the integration of vertical video feeds, allowing users to view short clips in the style of Reels and TikTok. This innovation will serve as a platform for implementing and testing new features. Netflix’s co-CEO Greg Peters noted that this move is aimed at long-term experiments and rapid implementation of innovations.
In addition, the company will enhance its activities in the field of video podcasts, competing with YouTube. Production of original video podcasts featuring Pete Davidson and Michael Irvin has begun. Besides internal content, Netflix collaborates with Spotify and iHeartMedia to bring existing libraries to its platform. The new interface is expected to become the leading tool for promoting these podcasts.
Co-CEO Ted Sarandos emphasized that changes at Netflix are occurring amid global shifts in the entertainment industry, where competition encompasses not only streaming services but also social networks and live broadcasts. According to Sarandos, platforms like YouTube, Instagram, and Apple TV are actively blurring the lines of traditional content consumption.
The financial results of the year confirm success: the company declared revenue of $45.2 billion, of which over $1.5 billion comes from advertising revenues. The number of paid subscriptions worldwide reached 325 million.
| Indicator | Value |
| Total revenue | $45.2 billion |
| Advertising revenue | $1.5 billion |
| Number of subscribers | 325 million |
