Google introduced AI-generated ad labeling
Google has begun to inform users whether an ad was generated or edited using artificial intelligence. This move aims to enhance transparency and strengthen trust in advertising content.
Information about whether an ad was created using AI is now available to users through the platform’s interface. By clicking on a special button with three dots or an information icon next to the ad, users can find out that the “How this ad was made” section will display the label “created or edited with AI.” If an advertisement was generated using other AI services, advertisers are required to label it manually. In some regions, such information may also be displayed directly on the advertisement itself.
This is not the first time Google has implemented such measures. Previously, the company introduced labeling for political ads with altered content. Other large technology companies, like Meta, already use similar mechanisms for marking AI content in their ads.
This move by Google is part of a broader trend among technology platforms aimed at combating low-quality content created by AI. For example, LinkedIn recently announced measures against automated comments and fake profiles, and the American Academy of Motion Picture Arts and Sciences introduced new rules prohibiting the use of generative AI in competing for the “Oscar” award. The music service Deezer also created a tool to detect AI-generated songs in playlists.
