The European Union is preparing to impose a record fine on Google for violating the digital markets law. This penalty could become the largest in the history of the EU.
According to the German publication Handelsblatt, Brussels accuses the American corporation Google and its parent company Alphabet of improperly promoting their own services in search results, violating the new Digital Markets Act (DMA). The proposed fine could reach a “triple-digit million range.” The final decision will be made by European Commission President Ursula von der Leyen.
This investigation is part of the EU’s broader efforts to ensure fairness in digital markets, which include increasing scrutiny over the actions of major tech corporations. Imposing a record fine will underscore the seriousness of the European regulators’ intentions and could have significant implications for Google, including increased costs for compliance with European standards.
Earlier this year, Google introduced new AI-based features in its search services, which could affect their evaluation by both users and regulators. These changes have become part of the corporation’s broader strategy to strengthen its market position through the introduction of innovative technologies.
