Liki24 resumes operations in Poland after a four-year hiatus
The Ukrainian healthtech platform Liki24 announced the resumption of its operations in Poland, altering its expansion strategy after a four-year pause. The decision was announced by the company’s CEO Anton Avrynskyi.
Liki24’s initial entry into the Polish market in 2020 was unsuccessful due to a range of operational challenges. The company attempted to apply a business model that was successful in Ukraine but encountered difficulties with infrastructure and hiring processes. As a result, the Liki24.pl project was closed in 2022.
This time, Liki24 entered the Polish market with a different strategy based on experience working in several European markets. The new approach involves moving away from simply copying the Ukrainian model in favor of a unified European model. The company is integrating into a broader ecosystem, already establishing partnerships with distributors and pharmacy chains in the EU.
In July 2025, Liki24 raised $9 million in Series A funding and subsequently entered the UK market. Analysts believe that employing a unified approach and establishing partnerships in Europe may be key to success in the new market.
| Parameter | 2020 | 2023 |
|---|---|---|
| Entry format | Local startup | Global platform |
| Model | Copying from Ukraine | Unified European |
| Main challenges | Infrastructure, hiring | Integration into the EU ecosystem |
| Investments | – | $9 million (Series A) |
