Apple has announced its third product presentation this fall. The event, titled Pro and Tell, will take place on October 28 in Los Angeles, Engadget reports.
The company has not yet disclosed which devices it will unveil at the presentation. According to Gurman, the event will focus primarily on Mac and iPad products and will last throughout the day.
Which devices may be unveiled
Among the expected new products are touch-enabled MacBooks with 14-inch and 16-inch displays. According to available information, they will feature OLED displays, M5 Pro and M5 Max chips, and will be noticeably lighter than current MacBook Pro models.
Apple may also update the 14-inch MacBook Pro and iMac. These models are expected to run on the M6 chip, which the company first introduced in August alongside the new Mac mini.
Another possible new product is an iPad mini with an OLED display. Apple has not officially confirmed the list of products it will showcase on October 28.
Apple’s previous presentation
At its previous presentation on October 13, Apple focused on smart home devices. The company unveiled HomeView, a 7-inch home display for controlling devices, FaceTime, music and other services, as well as the new Apple TV 4K with Siri AI and HomePod mini 2.
The company also launched Home Collection, a line of devices developed together with LG Electronics and Schneider Electric. It includes:
- indoor and outdoor cameras;
- a video doorbell;
- a smart door lock;
- thermostats;
- temperature sensors.
This year, Apple’s presentation of new gadgets was hosted for the first time by the company’s new head, John Ternus. He has worked at Apple for 25 years and is a hardware engineer by profession.
The company also unveiled its first foldable iPhone Duo, which insiders had written about as early as 2025, as well as the new iPhone 18 Pro and iPhone 18 Pro Max. The base iPhone 18 was not shown at the presentation.
